Family activity this half term
As consumer confidence grows across the industry and pre-pandemic figures suggest that families dine out at least once a month*, there is a big opportunity in being family-friendly.
As 50% of parents agree that the school holidays are a trigger for eating out*, businesses must continue to think about how they appeal to both parents and children this half term.
It's not only price that parents look out for, menu choice is also a key factor with 62% agreeing that there should be more menu options to choose from*. Value for money also includes a great customer experience- children’s service should be tailored to fit. They should be served first, and the option to have their food arrive early always helps parents relax. When a child is finished this is a great opportunity to upsell as dessert, whilst the adults are still eating.
The provision of children’s activity packs continues to be a practical way to keep children entertained. By WOWing your younger guests on arrival, and providing an activity that encourages entire family engagement, businesses should seize the opportunity to increase their spend per head, and create a great reason for a return visit.