How it all began
Over 14 years ago I started carrying activity packs and crayons to entertain my children. As a parent, I realised that the key to a great family dining experience was keeping my kids busy at the table. I wanted the solution to be creative and educational, but more importantly something that the whole family could get involved in. From this idea, the Orignal Bizzi Bag was born, filled with crayons, puzzles and colouring-in. I started to do business from my kitchen table.
Developing the family-friendly offering
We made a trip to China to source a factory to produce our bags and hired a container on a local farm to stock the products. The storage space, along with the business, grew rapidly as the hospitality industry quickly recognised the value of our family offering. We are constantly researching new ways that children can interact with our products in the most engaging and educational way. Our latest research asks 1,000 parents their views on the current family dining experience. The results really make some interesting reading!
We are proud to have developed a bespoke range of products with many of our customers. These include crayons for kids, disposable menu mats, colouring-in, branded merchandise, educational materials, partyware and takeaway products. Each comes from responsibly sourced materials, that have been tested to the highest UK safety standards.
Headed up by myself and my husband Michael from our office in Towcester, the Craftis team now supply over 16 million family-friendly products a year to many high profile business and small independents across the UK. This includes brands such as John Lewis, Fridays UK, Virgin, Haven, Mitchells & Butlers and Center Parcs.
Bring your colouring-in to life with the all new Craftis AR app!
New to Spring 2022, we are excited to launch the latest version of Orginal Bizzi Bag in four new themes. Each Bizzi Bag now includes access to the Craftis AR app completely free! Combining the latest artwork and AR technology, children can use their crayons to design their own characters and watch them appear in 4D, right in front of their eyes! As our range develops we are excited to work with our customers to create activities that combine traditional colouring in, 3D animation and sound, in a fully immersive AR experience.
Our products continue to Keep Kids Bizzi, both in the UK and internationally, keeping Craftis at the forefront of its field.