Our Research
Award Winning Design Team
Craftis is constantly researching new ways that children can interact with their activity packs in the most engaging and educational way.
Taking inspiration from the latest trends, the education sector and their own children, the Design Team creates 100s of bespoke designs year on year.
Craftis manufactures wax triangular and hexagonal crayons that won't roll off the table- a big hit with children and team members alike!
Inclusive Design Changes
Craftis is happy to organise child focus groups, questionnaires for parents and team guides to help drive projects forward.
By capturing the perspective and original ideas from their target audience provides much needed, honest feedback to support new product development.
Clear and basic instructions are used alongside visual pointers and example answers to help young children understand each activity. These small changes aid children where English is not their first language and those with Special Educational Needs and Disabilities (SEND).
Focus on Families
Families are great for business!
The latest family dining research taken from the KAM - Family Dining report 2024, gives us valuable insight into what families want from their dining experience.
Source: KAM Media- Family Dining Report 2024
Building Family Loyalty
Craftis asked 1,000 parents their views on the current family dining experience.
With restaurant choice being larger than ever and parents making more informed decisions, this gold standard research gives an invaluable insight into today’s eating out behaviours.
Source: Family Dining Experience, Mediacom 2020
